Chapter 18 – Production of goods and services

Operations management is concerned with producing goods and services efficiently while ensuring quality and meeting customer needs. Choosing the right production method and managing resources effectively are central to a firm’s success.

Methods of production

The choice of method depends on the nature of the product, demand level, cost considerations and the need for flexibility.

Comparison of production methods
Method Main features Advantages Disadvantages
Job production Unique, custom‑made products produced one at a time. High quality and customisation; customer satisfaction; skilled workforce. High unit costs; labour intensive; slow production.
Batch production Groups of identical products made together. Flexibility to switch products; economies of scale in batches. Time lost when switching between batches; inventory build‑up.
Flow (mass) production Continuous production on an assembly line. Very low unit costs; consistent quality; high output. High capital investment; inflexible to product changes; boredom for workers.

Explaining the trade‑offs: Job production offers personalised products and high quality but suffers from high costs and slow output. Batch production strikes a balance by enabling small economies of scale and product variety, though time is lost when switching batches and unsold inventory can build up. Flow production achieves the lowest unit costs and consistent quality through continuous processes, but requires large capital investment and is inflexible – any change to the product can halt the entire line. Businesses choose the method that best fits demand patterns, product complexity and resource constraints.

Productivity and efficiency

Productivity measures how much output is produced from a given amount of inputs. It can be improved by:

Lean production aims to minimise waste while maintaining quality. Techniques include just‑in‑time (JIT) inventory management, which reduces stock levels by ordering supplies only when needed; Kaizen (continuous improvement), which involves all employees suggesting ways to improve efficiency; and cell production, where teams work on part of the process.

Advantages of lean production

Disadvantages of lean production

Labour‑intensive and capital‑intensive production

Production can rely mainly on labour or capital. Labour‑intensive methods use more workers relative to machinery and are common in service industries and where labour is cheap. Capital‑intensive methods use more machinery and automation, achieving higher productivity but requiring significant investment.

Examples and applications

Job production is used by wedding cake designers who create unique cakes tailored to each couple’s tastes. Each cake is different, requires skilled craftsmanship and commands a high price. Batch production is typical in bakeries that produce dozens of the same loaf or cookie before switching to another product; this allows some economies of scale while retaining flexibility to offer different flavours. Car assembly lines illustrate flow production: thousands of identical cars roll off conveyor belts each day, with workers or robots performing specialised tasks at high speed. This method achieves low unit costs but is expensive to set up and inflexible when designs change.

Labour‑intensive production is common in hairdressing or teaching, where the service depends primarily on the skills and time of people. Capital‑intensive methods are found in semiconductor manufacturing, where precision robots work in clean rooms. Lean production techniques, such as just‑in‑time, help manufacturers like Toyota minimise inventories and reduce waste, while continuous improvement schemes encourage employees to suggest small, everyday changes that collectively boost productivity.

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